John Hickey
John Hickey
Product Marketing Manager

With over 30 years of marketing experience, John's goal is to deeply understand customer problems and needs so as to clearly communicate and share solutions that will actually help. John earned an MBA from the University of Arizona and has put it to good use. He has grown a startup to a $40 million annual run rate company, published more than 30 articles in industry publications, and helped optimize digital marketing for a Fortune 500 / Future 50 company. Family-focused with six children, he and his wife have recently become empty nesters. We're happy to have John on our team.

All posts by John
Using A Master Address List to Improve Asset TrackingArrow Icon
By John Hickey on August 10, 2022
Companies purchase national master address lists to use in many ways for many reasons. Though some might assume the only reason to purchase a national address list is to blanket-mail or ship things to people not already in a company’s database, the lists are extensively used for asset location tracking, resource planning, market intelligence, operations optimization, business strategy, and decision making. Let’s take a closer look at the first non-mailing use case: asset location tracking.

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